People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
Describe how it works for a first-timer. What arrives raw, how long things take to cook, what the sauces are for and whether staff will help is unknown territory for half the potential customers.
Be clear about the all-you-can-eat terms. Time limits, what happens with uneaten food and whether there is a charge for waste are the conditions people want to know before booking, not after.
Say what the pot means for time. Two hours at the table is the point rather than a problem, but somebody planning an evening needs to know it before they book a film afterwards.
Cover the dietary side properly. Vegetarian broths, halal options and shared pots for people with allergies are practical questions in a format built on sharing.
Explain the broth choice first. It is the one decision that shapes everything else, and a divided pot letting a table have two at once is the detail that makes it work for a mixed group.
Address the smell honestly. People genuinely worry about leaving with it in their hair and clothes, and saying plainly what the extraction is like disarms an objection nobody voices.
Written for a table that has never done this: the broth choice explained, the format described for a first-timer, the all-you-can-eat terms stated and the smell addressed honestly.
The reassurance that fills a table of newcomers: somebody will show you how, and nobody minds.
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