Food & hospitality · TePublico.NET

SEO for restaurants

Half the searches carry a number of people: "restaurant for 12 people", "private dining room near me", "set menu for groups". SEO for restaurants is won on occasions and party size.

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In brief: SEO for restaurants

  • Party size is a search term and it brings the biggest bills.
  • Occasions are planned days ahead and rarely compared on price.
  • Set menus answer the question a group organiser is really asking.
  • A menu published as text is what makes every dish search possible.

The number of people is part of the phrase. Somebody organising for ten or twelve types that figure, and a restaurant that says which tables and rooms take which numbers appears for a search almost nobody writes for.

Occasions are planned rather than stumbled into. A birthday, an anniversary or a leaving dinner is decided days ahead by one person acting for a group, and that person is looking for certainty rather than the cheapest plate.

A per-head set menu answers the organiser's actual question. Somebody arranging a work dinner needs a figure they can put in a message to eight colleagues, and a restaurant that publishes one removes every reason to keep looking.

None of it works without a readable menu. Published as text it can be found for the dishes it contains; published as an image it is invisible to everything, which is the commonest technical failure in the sector.

Local SEO for your restaurant

Group bookings travel further than a casual dinner, so the reach is wider than it looks: the room sizes named, a per-head figure visible and recent photographs of actual plates do the persuading.

What our SEO includes

The menu as a page, not a PDF

The menu is the most visited page. As a PDF it's invisible to Google and unreadable on a phone.

Opening hours that are right

Bank holidays, closures and kitchen times: one wrong detail costs more customers than any missing advert.

People search by occasion

Lunch, gluten-free, terrace, birthday: people search by occasion, not just by cuisine. Each occasion deserves its paragraph.

Available tonight

Showing what is still left for today: this search arrives two hours before and waits for nothing.

Diets and allergies

Gluten-free and vegan are searches with buying intent, not a footnote at the bottom.

From ten people up

Menu, deposit and room on a dedicated page: one booking of that kind is worth twenty small ones.

How we do it for restaurants, step by step

  1. 1

    Initial SEO audit

    We analyse your website, your competitors and why you don't show up for restaurant searches.

  2. 2

    Keyword research

    We identify exactly what the restaurant customer searches for, and with what buying intent.

  3. 3

    Technical & on-page SEO

    We link your pages to each other sensibly: the cheapest lever there is, and almost nobody uses it.

  4. 4

    Local SEO & authority

    We go after the mentions that count in your trade: associations, suppliers, the local press.

  5. 5

    Measure & keep improving

    We compare against the same month last year, because otherwise the season distorts every conclusion.

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Audit your website now

We tell you what is wrong with your site and why Google is not ranking it. No long forms, no waiting for emails.

Analysis with Google PageSpeed Insights + 12 SEO checks of our own. No sign-up, no spam.

Frequently asked questions about SEO for restaurants

Is party size really searched? +

Constantly, and by the person paying. Somebody arranging dinner for twelve types the number, and a restaurant that states which tables and rooms suit which group sizes meets a search hardly anyone competes for.

Why focus on occasions? +

Because they are planned and they are large. A birthday or a leaving dinner is organised days ahead by one person on behalf of several, and that organiser wants certainty far more than a discount.

Should a set menu price be published? +

It is exactly what the organiser needs. A per-head figure is what gets forwarded to eight colleagues, and without one that group keeps looking at other restaurants.

What is the commonest technical mistake? +

A menu published as an image or a download. It makes the restaurant unfindable for every dish it serves, and it is the easiest thing on the entire site to fix.

Much more than a website

Not just your website. Your business's panel.

Table bookings, every contact and your email campaigns — all in one place, no calls or notebooks.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What customers of restaurants type into Google

These are real searches your business can win clients with. We build your site to show up in them.

  • restaurant for 12 people
  • private dining room near me
  • set menu for groups
  • restaurant for birthday dinner
  • sunday roast near me

Shall we get restaurants moving in Google?

We look at your site and at whoever ranks above you, and tell you plainly what there is to win.

We reply within 24 hours · No obligation

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