People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
Publish the menu as real text and keep it current. A price list from two years ago does more damage than no menu at all, and a PDF is neither readable on a phone nor findable by anybody searching for a dish.
Mark allergens and options clearly. It is a legal expectation and a commercial advantage, and the person with the restriction is usually the one choosing the venue for everybody.
Explain the booking position honestly. Whether walk-ins are welcome, how far ahead Saturdays go and whether a deposit applies to larger tables is what somebody wants before deciding.
Treat lunch and dinner as different businesses. A set lunch for people with an hour and a long evening meal are different offers with different prices, and one page for both sells neither.
The menu has to be text on a page, not an image or a document to download. It is the most-visited page on any restaurant site, and a scanned file is unreadable on a phone and invisible to a search engine.
Say whether booking is necessary. Somebody deciding between two places wants to know if they can simply walk in on a Tuesday, and that single sentence prevents an empty table and a disappointed couple.
Everything hangs off the page everybody opens: the menu, as text, current, with allergens marked. The booking position stated plainly, and lunch separated from dinner.
The most damaging thing on a restaurant site is easy to fix: a menu that is a photograph of a menu.
A website that loads in a blink, looks perfect on mobile and conveys the professionalism of your restaurant at first glance. Custom design, clean code and a simple panel so you stay in control.
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