Web design · Technology & digital

Web design for game studios

Almost nobody commissions a whole game. They commission a vertical slice, a port, a stretch of art production or a team for six months, and a studio that sells those explicitly gets work that a portfolio of finished titles does not.

Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.

A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.

What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.

Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.

Sell the engagement types, not just the games. Co-development, work for hire, a vertical slice, porting or a full production are different contracts with different risks, and a client is choosing between them before choosing a studio.

Publish the capability honestly. Engines used, platforms shipped on, disciplines in house and what is subcontracted is what a producer needs before a call, and it saves both sides an hour.

Show the process rather than only the results. Milestones, how builds are delivered, how feedback is handled and what happens when scope changes is what a client with a budget is genuinely assessing.

Own the shipped work specifically. What the studio actually did on a credited title — which systems, which assets, which platform — matters far more than the logo, and inflated claims are checked in this industry.

Publishers and clients want to know who is actually available and when. Team size, current commitments and the earliest start date are the practical questions behind every enquiry, and vague availability loses the conversation.

Say plainly what the studio does not do. A team strong in art and weak in networking should say so, because being trusted on the boundary is what earns the work inside it.

The site is written for a producer with a budget: engagement types, capability by discipline and platform, availability and process. Credits described precisely, limitations stated openly.

The line that starts a serious conversation is a date: the earliest a team of this size could start.

We work with the technology that best fits your video game studio: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.

We position you where your customers are: on the first page of Google and on the map, for searches for your video game studio in your area. Local SEO done well today is what fills your calendar tomorrow.

In brief: web design for game studios

  • Design that earns trust: for game studios the first impression happens online.
  • A clear way to get in touch — WhatsApp, phone and form — so no enquiry is lost.
  • Perfect on a phone: that is where game studios get found, and where the decision is made.
  • Your own photographs beat any stock library; where they are missing we say so rather than paper over it.

⚙️ Not just a website, a tool

A website for a video game studio is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Work for hire, and your own title

Two businesses under one roof, and the tension between them.

The portfolio you cannot show

Agreements that hide your best work, and what to publish instead.

Which engine, and how much it matters

Clients ask, and the honest answer is usually less than they think.

Certification, and the platform holder

Submission requirements that decide a release date you do not control.

The team that shrinks after launch

Staffing a project that needs forty people for five months.

Art tests, and whether you charge

Unpaid pitch work is an industry habit worth taking a position on.

How we work with game studios, step by step

  1. 1

    We look at your business

    We go through the sites ranking above you and work out where they are weak.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We build for the phone first, because that is where most of your visitors decide.

  4. 4

    Launch and Google

    We look at the numbers after four weeks and fix the places where visitors drop out.

  5. 5

    Handed over working

    You get the panel, we show you how to use it, and we stay available for whatever comes up.

Frequently asked questions about web design for game studios

Why lead with engagement types? +

Because the shape of the contract decides everything after it. Say plainly what you will not take on — no revenue-share-only deals, no unpaid pitches, nothing without a signed milestone schedule — and the enquiries that arrive already fit.

Should capability be listed in detail? +

Engines, platforms and which disciplines are in house saves everybody an hour. A producer needs that before a call, and a studio that hides it gets fewer and worse-matched enquiries.

Is process worth showing? +

It is what a budget holder is assessing. Milestones, build delivery and how scope changes are handled tell a client whether the project will be manageable, which finished screenshots never do.

How precise should credits be? +

Very, because they are checked. Saying which systems or assets the studio actually delivered on a title is more credible than a logo, and exaggeration is noticed quickly in a small industry.

Can we not just build it ourselves? +

You can, and it usually stalls at the content. What we sell here is the finishing and the SEO structure, not the code.

What should the case studies contain? +

A number. Time saved, load reduced, conversion moved — with permission to name the client if you have it.

Does the site stay ours? +

Domain, hosting and code are in your name and exportable whenever you like. We hold nothing hostage.

Can we host it on our own servers? +

Yes, and we hand over the code and the documentation. The question comes up constantly in this sector and we put nothing in the way: people who work with this want to be able to change it without asking.

Can I integrate bookings, WhatsApp or payments? +

Yes. We connect your website with online enquiries and project quotes, a WhatsApp button, Google Maps, social media and — if you need it — online payments, so your video game studio receives and manages customers from one place.

What are the running costs each year? +

Domain and hosting stay modest and we state them upfront. Everything else is optional: you decide whether to make changes yourself or hand them to us.

And the privacy policy? +

It is part of the job, along with a cookie notice that loads only what is needed. We set both up rather than leaving them on your desk.

Who writes the texts if my English is not perfect? +

We do, and then you read them aloud. If a sentence does not sound like you, it does not stay — the site has to survive a customer quoting it back.

Much more than a website

Not just your website. Your CRM to capture and close.

Every lead in your panel with follow-up and email to convert — your funnel, organised.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your video game studio and we'll prepare a no-obligation quote.

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