Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
Anyone can hang a unit on a wall in August. What separates a real installer is refrigerant handling certification, a proper survey and a system sized for the room — and that has to be said, because the customer can't see it.
The quiet months are what make the year work. Servicing agreements, sold online with a fixed interval, turn a one-off installation into a customer who comes back every year.
Deal with the outdoor unit before the quote. A façade, a balcony rail, a conservation area, the freeholder's consent, where condensate drains and what has to be core-drilled are what stall jobs, and raising them early brings enquiries from people who already know they are allowed.
Show the running cost, not only the price. Which grant applies to a heat pump, the order a claim has to be made in and what a twelve-year-old unit costs to run through a summer is what sells a replacement, long before anybody mentions noise levels.
Say what happens to the old equipment. Who removes it, how the refrigerant is recovered, whether disposal is included and what proof the customer keeps is the part nobody mentions, and it is a legal requirement rather than a courtesy.
With air conditioning, availability decides. Whoever calls in July wants to know if you can fit it this week. We build a site that shows lead time, price range and qualification straight away.
The market is brutally seasonal: in a heatwave everyone calls at once. Visible slots and an honest lead time win the jobs that end up on someone else's voicemail.
A quote request with room sizes, number of units and building type, so the visit is only needed for jobs worth visiting.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your air conditioning installer in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
