The gallery does the selling here, and it needs both halves: the space empty, so people can imagine their own event, and the space set up, so they can see it working. With the capacity for each layout written next to it.
A wedding, a company away-day and a christening are three budgets and three different clients. Thrown together on one page you speak to none of them; kept apart, each gets its own price range and its own photos.
Every enquiry begins with the same three facts: how many fit, is the date free, and what the price covers. A capacity table and an availability calendar answer them before anyone writes, so the enquiries that arrive are worth answering.
Whether people can bring their own caterer, their own music or their own decorator is the question that decides between two venues. Say what is exclusive and what is open, and the enquiries stop dying at the second email.
Publish the breakage policy. What a broken glass costs, whether a small percentage is expected and how the count is agreed is the question behind every enquiry, and vagueness reads as a trap.
State the return condition required. Rinsed, scraped or as they are affects the price and the labour, so it belongs in the quote rather than in a conversation afterwards.
Explain delivery and collection windows. When items arrive, whether somebody has to be there and how soon they are collected after an event is what makes a venue booking possible at all.
Serve the trade differently from the public. A caterer booking for the fifteenth time needs stock levels and an account; somebody hosting a wedding needs help working out how many of everything.
Say how far ahead to book. Between May and September every enquiry lands on the same Saturday, so the usual notice, the point at which a date is genuinely held and what remains possible at short notice prevent the disappointment that becomes a review.
Photograph the tableware laid out. Mixing ranges, a gold rim beside plain white, older glassware with modern cutlery: shown on a dressed table rather than cut out on a white background, a gallery sorted by style sells more covers than a rate card.
Explain what actually confirms a booking. The deposit, when the balance is due, what happens if guest numbers drop the week before and how late a quantity can still be changed is the part planners need in writing before they commit.
The washing-up question decides quotes. Whether items come back rinsed, scraped or filthy changes the price completely, and stating the policy plainly is what makes two quotes comparable.
The customer is often not the host. Caterers, venues and planners book most of this, and they need availability, delivery windows and trade terms rather than photographs of a laid table.
Written around counting and washing: the breakage policy published, the return condition stated, delivery and collection windows explained and trade separated from private hire.
The number every customer wants and nobody publishes: what a broken wine glass actually costs.
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