Websites for squash clubs

Web design for squash clubs

Most beginners give up because of the ball: a double-yellow dot never bounces for somebody who is starting.

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What stops most people is not the price, it is walking in the first time. Photos of the actual room, what to bring, where to change and how busy it is at seven in the evening remove more objections than any offer.

The timetable is the most visited page on the whole site. As an image or a PDF, Google cannot read it and phones display it badly; as a page, it brings sign-ups.

Behind every enquiry sits the same question: how easy is it to leave. Contract length, notice period and whether a first session costs anything get searched for before anybody looks at the classes.

The practical detail decides the first visit: changing rooms, showers, lockers, parking, whether there is somewhere to leave a bike. It is what people check on the way out of the price page.

Your squash club competes for the attention of customers who decide on their phone. A slow or dated website — or none at all — loses you bookings and calls every day. That's why we build sites for squash clubs that turn visits into customers: the goal is that players book a court or lesson and see membership.

We build your site around what really drives your squash club: online court and lesson booking, courts and coaching and membership and leagues. A tool that takes work off your plate and brings you customers, not a website that just "sits there".

We work with the technology that best fits your squash club: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.

We optimise your website so your squash club appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.

Shall we talk about your squash club's website?

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In brief: web design for squash clubs

  • Domain and hosting are stated upfront; everything else is optional and you decide who handles it.
  • Perfect on a phone: that is where squash clubs get found, and where the decision is made.
  • Built for Google from the ground up, so people find you rather than merely visit.
  • Remote work with squash clubs anywhere, over 15 years of experience and a price agreed up front.

⚙️ Not just a website, a tool

The site works when you cannot: it answers the obvious questions, shows the work and takes the enquiry at eleven at night.

What your website includes

The dot on the ball

Which one to use, and why.

Finding somebody to play

Box leagues and ladders.

Eye protection

Juniors, and why it is required.

Booking a court

Peak times, and membership.

How we work with squash clubs, step by step

  1. 1

    We look at your business

    We look at what customers keep asking on the phone — that belongs on the first screen.

  2. 2

    Structure and content

    We write in your words rather than advertising words, and cut anything nobody reads.

  3. 3

    Design and build

    We watch the loading time: real photographs, properly compressed, no scripts you do not need.

  4. 4

    Launch and Google

    We redirect the old addresses properly, so nothing that already ranks is thrown away.

  5. 5

    Handed over working

    We stay reachable by the same channel your customers use, so a fix takes minutes and not a ticket.

Frequently asked questions about web design for squash clubs

Why will the ball not bounce? +

Ball dots mark different speeds, and a beginner needs a bouncier one while the standard match ball barely moves until it is warm. Nothing puts people off faster and nothing is easier to explain.

I have nobody to play with +

Box leagues, ladders and club nights that match players of similar standard. It is the entire reason to join a squash club rather than book a court.

Do we need goggles? +

Eye protection required for juniors and strongly advised for adults, and what the club expects. Squash eye injuries are severe and the rule surprises newcomers.

When can we play? +

Peak and off-peak booking, how far ahead members can book and what pay-and-play costs. Court availability is what decides where somebody joins.

What has to be on the first screen? +

The timetable, the price and the trial. Everything else can wait; those three are what people came for.

Do we need an app? +

Almost never. A site that books from a phone does the same job without asking anyone to install anything.

Can people see the timetable without an account? +

They should. Asking someone to register before they can see when classes run loses most of them at that step.

Can members cancel online? +

Yes, and they should be able to. Making it easy to leave reads as confidence and costs less than the complaints and chargebacks that come from a cancellation process nobody can find.

What if I want changes in six months? +

You make the small ones yourself from the panel. For anything bigger you tell us and we quote it, with no retainer running in the background.

How much does a website for a squash club cost? +

It depends on the scope, but we give you a fixed, no-obligation quote with no surprises. You can also pay by monthly subscription (design + hosting + maintenance) if you'd rather not pay it all at once.

Can I manage the website myself, or do you handle it? +

Whichever you prefer. We hand over the website ready and, if you want, train you to edit it yourself. And if you'd rather delegate, we take care of maintenance and keeping it up to date for you.

How long does it take? +

A website for your squash club is usually ready in 1 to 3 weeks once we have the content. We give you a fixed timeline up front.

Much more than a website

Not just your website. Your centre's panel.

Class bookings, your members and automatic reminders — the schedule always full.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

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Also want SEO or management software for your squash club?

Ready for a website that works?

Tell us about your squash club and we'll prepare a no-obligation quote.

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