People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
The price per hundred grams is the commonest reason somebody closes the page. Put the usual weight of a cut and how many people it feeds beside it, and a frightening figure becomes an understandable one.
Ageing is the argument a chain doesn't have. How long, by what method, from which farm: three facts that explain the difference between a steak and a steak at twice the price.
Big tables are where the money actually is. Company dinners, birthdays, anything from eight up needs a page with the format, the pre-order and any minimum spend — otherwise those enquiries go to the phone, or nowhere.
In a steakhouse the menu isn't a list, it's an explanation. Breed, ageing, cut and weight decide the price, and a place that doesn't explain them just looks expensive. A place that does sells the big cut.
Web design for steakhouses: a menu that explains the meat, weights and prices side by side, a page for groups of eight and up, and booking that takes a pre-order for the cuts you have to plan.
Two bookings, one page: a table for two tonight and a table for twelve in three weeks. Weights and prices together, ageing explained, a group page and a pre-order for the cuts that need planning.
Everything points at the big cut. Weight, feeds-how-many and price in one line, so the number makes sense before anybody has to ask a waiter.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your steakhouse it makes a good impression and adds customers.
Your website will appear on Google when people search for a steakhouse in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
