People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
Publish a guide by table size. How many dishes for two, four or six, and which ones to start with, turns an intimidating menu into an evening somebody can plan.
Explain the format before they arrive. Whether food comes in rounds as it is ready, whether everything is shared and how the bill is counted removes the hesitation of a first visit.
Name the dishes people are looking for. Specific items are searched and recognised, and a page that lists them plainly reaches somebody who already knows what they want to eat.
Be clear about timing. Which hours dim sum is served, whether it stops in the afternoon and when the kitchen changes to a different menu is a common and avoidable disappointment.
The number of people decides the meal. Four can try eight dishes and two cannot, so telling a table how much to order for its size is genuinely useful and almost nobody does it.
The peak is the weekend and the peak is short. If there is a queue on Sunday at noon, saying so — and saying when it is quiet — is more useful than pretending everybody is always seated immediately.
Written to make a first visit easy: a guide by table size, the ordering format explained, the dishes named and the serving hours stated clearly.
The advice nobody publishes and everybody needs: for four people, order about this many.
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