People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
«Is the beer brewed here?» Plenty of places with handsome taps buy it all in, and the customer deserves to know. What is made on site and what comes from elsewhere, where the tanks are and whether they can be seen, how many litres come out of a batch, and why beer made two hundred metres away is not automatically better than a good import.
«I don't understand the board — what should I order?» Nobody enjoys admitting they cannot choose. What the styles mean without gravity readings or rare hops, how to ask for bitterness, body and strength in three words, whether there is a tasting flight in small glasses, and what goes to somebody who opens with «I don't like beer».
«Can I take some home?» This is the sale lost every Friday night. Whether growlers or cans are filled fresh, how many days the contents last afterwards and why, which containers exist for taking away, and whether the bottle comes back and what is knocked off next time.
Say what the kitchen does. Craft beer brings people who stay for three hours, and a page that shows the food, the prices and the last order time turns a pint into a bill worth four.
No filler features: we prioritise what actually brings you customers in your craft brewery — online booking and taproom info, tours and events and tours and events — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
We work with the technology that best fits your craft brewery: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your craft brewery in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
