Retail & commerce · TePublico.NET

Web design for supermarkets

Offers belong on a page, not in a PDF. As a page, each deal appears in the search for that product; as a PDF it's a file nobody opens and search ignores.

The customer checks online before setting off: whether you stock what they want, what time you open, and whether they can park. A site that hides those three answers sends them to the next shop on the street.

What beats online retail is not price but everything a warehouse cannot do: take it home today, try it on, get advice, bring it back over the counter. That belongs on the website, not only in the shop.

Nobody expects the whole shop online, but they do expect to know whether a size is in. Letting someone ask about one item, or hold it until six, turns a browse into a visit that ends at the till.

Name the brands you stock. People search by brand long before they search by shop, and a page that lists what you actually carry picks up those searches while a page about your history picks up nothing.

Departments and services are what separate you from the store two streets away: butcher, fishmonger, bakery, deli, local suppliers, click and collect, parcel point. They're searched by name and they answer the question of why come here at all.

Most independent supermarket websites are a phone number and a photo of the front. The ones that work answer the three questions people actually type before leaving the house.

A supermarket is searched for with very specific questions: open now, Sunday hours, this week's offers. We build a site that answers those three reliably, which is most of the job.

Opening hours aren't a detail here — they are the search itself. Bank holidays and Sundays concentrate the queries, and a listing that's right on those days brings in whole shops no promotion would have.

Offers published as pages with dates, so each week's deals are searchable and expire on their own instead of needing to be taken down.

No recycled templates: we start from your brand, your colours and your photos to create a unique website for your supermarket, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.

We position you where your customers are: on the first page of Google and on the map, for searches for your supermarket in your area. Local SEO done well today is what fills your calendar tomorrow.

In brief: web design for supermarkets

  • Enough contrast, readable sizes and clean structure help older customers as much as they help Google.
  • A clear way to get in touch — WhatsApp, phone and form — so no enquiry is lost.
  • A shop can be added later without rebuilding: plenty of supermarkets take that route two years on.
  • Not a brochure but a tool: it takes enquiries while you are working.

⚙️ Not just a website, a tool

You own it and you run it. Texts, prices and photos change from a panel, without depending on anyone and without waiting.

What your website includes

Sunday trading and the six-hour rule

Why a large shop opens at ten and shuts at four.

Substitutions, and who chooses them

What arrives when an order cannot be filled exactly.

Allergens, answered before the aisle

Ingredients and free-from ranges, findable without asking.

Reduced at the end of the day

When the yellow labels go out, and on what.

The car park and the ninety-minute limit

Camera-enforced stays, and how not to collect a ticket.

The big shop and the top-up

Two different visits, and two different reasons to come.

How we work with supermarkets, step by step

  1. 1

    We look at your business

    We pin down what the site has to produce: calls, bookings, enquiries with a photo attached.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We keep the ways to reach you visible — call, message, book — on every screen size.

  4. 4

    Launch and Google

    We submit the site to Google and check a few days later what is actually indexed.

  5. 5

    Handed over working

    The domain and the hosting stay in your name — you can take the site elsewhere whenever you want.

Frequently asked questions about web design for supermarkets

What's the priority? +

Opening hours, kept accurate including bank holidays. It's the most frequent search and the most common error at the same time — wrong hours cost visits every single day.

Offers as a PDF or as a page? +

As a page, always. Then each deal appears in the search for that product. A PDF is a file to open, and search effectively ignores it.

Are department pages worth it? +

Yes — they're the difference from the shop nearby. Butcher, fishmonger and local suppliers get searched by name and answer why someone should come to you.

Do we need to list the whole catalogue? +

Start with what people ask for by name and what you always have in. A catalogue you cannot keep current does more harm than none.

How do we keep opening hours right? +

They live in one place and feed both the site and the Google profile. Bank holidays are the ones that get forgotten, so we set them a year ahead.

How does click and collect work on the site? +

Reserve online, pay in the shop, ready in an hour. It is the cheapest way to compete with next-day delivery.

Does the site have to be accessible? +

Treat it as yes. Contrast, keyboard navigation and alternative text are expected of anyone selling to the public, they cost nothing when built in from the start, and retrofitting them later costs a great deal.

How many revisions are included? +

Two rounds before launch, and the small fixes afterwards without counting. What is not included is redesigning it twice, and we say so before starting.

Can you keep my current domain? +

Yes, and we prefer it. Losing a domain that has been printed on vans and business cards costs more than any redesign gains.

Do you need my logo files? +

If they exist, yes. If they do not, we work with what there is and tell you honestly when the logo is holding the rest back.

Will the site be fast on a bad connection? +

That is a build decision, not an add-on. Compressed images and no unnecessary scripts matter most exactly where coverage is worst.

Much more than a website

Not just your website. Your store and CRM in one panel.

Orders, customers and email campaigns to sell again — no paid external tools.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your supermarket and we'll prepare a no-obligation quote.

We reply within 24 hours · No obligation

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