The style is the keyword, not the beer. IPA, stout, gose and alcohol-free are four demands, and a page per style beats any range page.
The brewery tour is the highest-value search per click. It is paid for, it fills a Saturday and it almost always ends in the shop.
Kegs for private parties get searched while hardly anybody offers them. Dispenser, deposit and chilling belong on one page with a price on it.
The trade searches differently from the public. Keg format, delivery rhythm and line cleaning are the questions of a landlord thinking of switching.
Mail order hangs on the postage and the minimum order. Stating both figures clearly on the product page itself saves more abandoned baskets than any promotion ever earns.
The season sorts the demand. Dark beer in winter, shandy in summer and a Christmas brew are three searches with three calendars.
A collaboration with another brewery is an event with search volume. A joint brew pulls in the followers of both houses at once.
Alcohol-free is the fastest-growing segment and the worst described. Explaining the taste honestly manufactures regulars.
The taproom is a bar and must be found as one, not as a factory. Opening hours, whether there is food and whether children are welcome early on decide a whole Friday evening.