People looking for a firm rarely compare prices: they are looking for someone to hand a problem to. The site has less selling to do than reassuring — clear areas of practice, real cases, and a first appointment that takes two clicks, not a phone call at ten in the morning.
Fees are the question nobody asks out loud. Explaining how you bill and what a first consultation costs loses the enquiries that were never going to convert, and wins the ones that arrive already prepared.
Most first contact arrives in writing and is judged on how fast the reply comes: a same-day answer beats a better CV. Saying who reads the message and how long you take converts more than another page of qualifications.
The first meeting is the step people hesitate over: whether it costs anything, how long it lasts, what to bring and whether it commits them to anything. Answered on the page, it turns a browse into a booked appointment.
Name the specialisms. Machinery, pharmaceutical, legal and software documentation each require different expertise and different regulatory awareness, and a general claim of technical translation persuades nobody who has been burned.
Explain the terminology work. How a glossary is built, who approves it and how it is reused across future projects is the difference between a supplier and a long-term partner.
Separate certified translations. Documents for official use follow a fixed procedure with signatures, stamps and sometimes a sworn translator, and mixing that into general services confuses an anxious individual buyer.
Describe the review step honestly. Whether a second qualified linguist checks the work, and whether the client's own expert is involved, is the quality question that actually matters.
Say where the files live. An unsigned contract, a patent application and test reports are confidential documents, so who can open them, whether non-disclosure agreements are signed and whether machine translation touches them first is what a legal department is really deciding on.
Name the formats you handle. InDesign layouts, CAD drawings with text inside the artwork, XML from a content system and interface strings all cost different amounts of work, and saying who rebuilds the layout afterwards separates you from anybody accepting Word only.
Be concrete about capacity and deadlines. How many words a day, whether a three-hundred-page manual can be split between translators without losing consistency, and what an urgent job adds to the price tells an exporter with a launch date whether to keep reading.
A mistranslated instruction can injure somebody or invalidate a certification. What is being bought here is liability protection, and fluency is merely the minimum requirement.
Consistency across years matters more than elegance. The same component has to be called the same thing in the manual, the interface and the safety notice, which makes a maintained glossary the real deliverable.
Written for a buyer carrying risk: specialisms named, terminology work explained, certified documents separated and the review step described plainly.
The claim worth making is about consequence, not language: a wrong word here is a safety incident, not a typo.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
Reviews and your Google profile decide many visits to a technical translation agency. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
