Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
State a minimum budget. Below a certain spend there is not enough data to optimise anything, and taking that client anyway produces a disappointed one, so publishing the floor protects both sides.
Explain what the first month is. Auditing, cleaning and fixing tracking is unglamorous work that produces no growth chart, and a client who was not warned reads it as a slow start.
Talk about what is measured. Clicks and even leads can be manufactured cheaply, so committing to cost per sale rather than cost per click is a promise most competitors avoid making.
Insist on tracking before spending. If a business cannot tell which enquiry came from which campaign, the reporting is decoration, and saying so before taking the money is the honest order of work.
New accounts usually arrive damaged. The first month is repair — removing what was wasting money before anything is built — and describing that honestly sets an expectation the second month can actually meet.
Sometimes the ads are fine and the page they land on is the problem. An agency willing to say the money is being lost after the click is the one worth hiring.
Written to disqualify as much as to sell: a published minimum spend, the first month described as repair, cost per sale as the measure, and tracking demanded before budget.
The uncomfortable promise that wins the account: if the problem is the landing page, we will say so instead of spending more.
We work with the technology that best fits your PPC advertising agency: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your PPC advertising agency in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
