Web design · Industry & trades

Web design for metal foundries

Tooling cost is the entry barrier, and who owns it is the second question.

The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.

Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.

The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.

Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.

«What does the tooling cost and who owns it?» is the entry barrier and what decides the project. The price of a pattern or a die by process, how many castings it holds before refurbishment, who owns it and where it is stored, and the run size at which it beats machining from solid.

«What if the part comes out porous?» is the defect that generates the most argument and gets explained the least beforehand. Why porosity appears, which areas are critical given the design, what gets fixed on the part and what on the process, and who carries a batch that survives inspection and fails at the machine.

A foundry does not pour on request, it pours to a schedule. That a melt is planned and groups several orders, how often each alloy is run, how long you wait if the next slot is missed, and why a small urgent order is expensive not for the metal but for occupying a whole melt.

Publish the machining allowance you leave. A machinist quoting on your castings needs that number and the datum surfaces before anything else, and a foundry that supplies it wins the work that gets designed around it.

No filler features: we prioritise what actually brings you customers in your metal foundry — online enquiries and quotes, services and capabilities and services and capabilities — and put it one click away. A straight-to-the-point website converts more than one full of decoration.

Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your metal foundry it makes a good impression and adds customers.

Your website will appear on Google when people search for a metal foundry in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.

In brief: web design for metal foundries

  • Perfect on a phone: that is where metal foundries get found, and where the decision is made.
  • Domain, content and logins stay in your name: you ask nobody's permission the day you want to change something.
  • Domain and hosting are stated upfront; everything else is optional and you decide who handles it.
  • Not a brochure but a tool: it takes enquiries while you are working.

⚙️ Not just a website, a tool

A website for a metal foundry is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Tooling: cost and ownership

Price by process, how long it lasts and where it is stored.

Porosity and avoiding it

Critical areas and what to change on the part.

The melt schedule

How often each alloy runs and what missing a slot costs.

From drawing to raw casting

Machining allowance, shrinkage and what the next operation needs.

Short runs and pre-production

What is possible without permanent tooling, and the cost.

Found by alloy and process

Somebody searching «aluminium sand casting» finds your plant.

How we work with metal foundries, step by step

  1. 1

    We look at your business

    We look at what customers keep asking on the phone — that belongs on the first screen.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We keep the ways to reach you visible — call, message, book — on every screen size.

  4. 4

    Launch and Google

    We submit the site to Google and check a few days later what is actually indexed.

  5. 5

    Handed over working

    We hand over the access to your Google profile and the analytics, not just the website.

Frequently asked questions about web design for metal foundries

Can you machine the casting too? +

Say whether finished parts can be supplied or only raw castings, and if machining is subcontracted, say that as well. Buyers strongly prefer one supplier and one delivery note.

The original pattern is lost — now what? +

Explain what can be done from a sample part or a scan, roughly what a new pattern costs and how long it takes. This is a large share of enquiries in maintenance and heritage work.

How many can you cast in a week? +

Give a realistic figure by process and size. Capacity is what a purchasing department is checking, and an honest number keeps you on the list when a vague one gets you dropped.

Do we have to publish prices? +

No, and in this sector it rarely helps. A minimum order, usual lead times and the materials you work with filter enquiries just as well.

Can customers upload a drawing? +

Yes. A form that takes the drawing in PDF or CAD and asks for quantity and material saves the four emails that usually follow.

Can technical datasheets be kept behind a login? +

Behind a form or a client password. What brings visitors stays public; what gets negotiated does not.

Can we keep the site out of search until it is ready? +

Yes, and we do it by default while it is being built. What matters is remembering to switch it back on at launch: a site left blocked ranks for nothing, and it is the most common own goal in this business.

Can I manage the website myself, or do you handle it? +

Whichever you prefer. We hand over the website ready and, if you want, train you to edit it yourself. And if you'd rather delegate, we take care of maintenance and keeping it up to date for you.

How long does it take? +

A website for your metal foundry is usually ready in 1 to 3 weeks once we have the content. We give you a fixed timeline up front.

Will it appear on Google? +

Yes. We design every website optimised for local SEO from the ground up, so your metal foundry appears when people search for you in your city. We can also run an ongoing rankings plan.

Do you work with customers abroad? +

Yes. We handle the whole project remotely, fast and conveniently, with metal foundries across the English-speaking world.

Much more than a website

Not just your website. Your panel so no quote is lost.

Every request that comes through the website lands in your CRM with follow-up; nothing goes unanswered.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your metal foundry and we'll prepare a no-obligation quote.

We reply within 24 hours · No obligation

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