Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
Explain trade pricing openly. Access to suppliers that do not sell to the public, at prices that do not appear online, is a real and measurable part of the value and it is almost never mentioned.
Offer a small entry service. A single consultation for somebody who intends to do the work themselves costs little, converts well, and a good share of those clients come back for the full project.
Describe the deliverables. Floor plans, elevations, a schedule of finishes and a shopping list with quantities: a client who can see what they receive stops comparing the fee against nothing.
Say what goes wrong without a designer. Sockets in the wrong place, a door that will not open once the bed is in, tiles ordered short: the mistakes are specific and expensive, and describing them is what makes somebody call before they order the tiles.
The commercial argument nobody makes out loud: a designer buys furniture at trade prices, and on a full room that discount frequently covers a large part of the fee. Saying so changes the conversation from luxury to arithmetic.
Clients cannot tell what a designer does that a builder does not. Drawings, a specification, the sourcing and the order in which trades arrive — writing that down is what turns admiration of a photograph into an enquiry.
The site answers what a client cannot work out alone: what a designer delivers, how the fee is structured and how trade pricing offsets it. A consultation offered as a small first step, and real projects shown with their scope.
The paragraph that turns admiration into an enquiry is about money: what the trade discount is actually worth on a full room.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your interior design studio in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
