A flooring company with more than 35 years behind it had a WordPress site whose addresses all worked, but which Google displayed badly. 159 of its 185 titles carried «????» where an emoji had broken on saving. Three in four images had no description, in a trade where the photo of the finished job is the sales pitch. Fifteen pages shared a title and twenty-seven the same description. Every page weighed 2.3 MB, with a whole shop loaded for a single product that was not for sale and that advertised a price of £0.00. And the blog existed, but listed none of its 133 articles.
What we built
- 183 pages moved off WordPress into static HTML, with their addresses untouched: none is renamed and none ends in an error.
- A title and description of its own for every page, without broken characters or the keyword forced in twice, and a single main heading per page.
- 680 job photos in WebP, at two sizes and lazy-loaded. Those without a description get one from two pieces of the firm's own data: the material named in the file name and the page it sits on.
- 17 of the firm's own articles recovered from a 2019 backup of the hosting, 6,409 words. The roughly 189 spam articles that had been injected into two satellite domains were left out.
- The blog, with its 133 articles listed and paginated, and the product markup with a zero price in pounds removed.
- A quote request that asks for what is needed to give a price: square metres, how the floor will be used and where the job is.
The whole page
Exactly as a visitor sees it, top to bottom.
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