People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
Make ordering ahead easy and obvious. A loaf reserved for Saturday, a tray of pastries for a meeting, a cake for next month: every pre-order is production planned rather than guessed.
Give celebration cakes their own page with a real process. Sizes, flavours, how much notice is needed, what a deposit secures: the enquiry stalls when any of those is missing.
Be precise about allergens and cross-contamination. Saying honestly that a kitchen handles nuts and wheat is more useful than a vague claim, and it is what a parent of an allergic child is actually looking for.
Wholesale is a second business hiding behind the counter. Cafés, restaurants and shops order the same items every week, pay on account and turn an unpredictable trade into a baseline.
A bakery bets the whole day at four in the morning. Everything is made before anyone has walked in and almost nothing survives to tomorrow, which makes pre-orders worth more here than in any other food shop.
Celebration cakes are the margin. They are ordered weeks ahead, paid for in advance and made to a brief — and most bakery websites reduce them to a photograph with no way to actually order one.
The site is built around production, not browsing: pre-orders for bread and pastries, a proper cake ordering process and honest allergen information. Wholesale enquiries handled on their own page.
The page that changes the week is the boring one: the standing order form for cafés and offices.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your bakery, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
We optimise your website so your bakery appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.
