Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
Explain what usually causes poor reception. A twenty-year-old cable, a wall plate that has corroded, or a signal split too many ways: the honest diagnosis sells more visits than any promise of a stronger aerial.
State the insurance and the access method. Ladders, scaffolding or a tower depending on the roof, with the cover to match, is what a homeowner should be asking about and almost never does.
Give communal systems their own page. Managing agents and blocks need maintenance contracts and fault response, and they search in completely different words from a household with a snowy picture.
Cover what has replaced the old work. Satellite realignment, extra points in bedrooms, connecting a television that has been mounted on a wall: the trade has changed and the site should say what it actually does now.
Be the company that says it is probably not the aerial. Most reception faults are cabling, a corroded connection or a splitter feeding four rooms from one weak signal, and an installer who explains that is trusted before anybody has visited.
Blocks of flats are a different customer entirely. Communal systems are the responsibility of a managing agent, they need maintaining rather than installing, and that work repeats for years.
The site answers a household with a bad picture: what usually causes it, what a visit costs and what insurance is held for roof work. Communal systems given their own page, and the modern jobs described rather than assumed.
The sentence that earns the call is counter-intuitive: in most cases the aerial is fine.
We work with the technology that best fits your aerial installation company: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
We position you where your customers are: on the first page of Google and on the map, for searches for your aerial installation company in your area. Local SEO done well today is what fills your calendar tomorrow.
