SEO for language schools

SEO for language schools

Language schools come up under an exam, a level and a format: «B2 exam preparation», «conversation classes evening», «English for work». SEO for language schools means one page per goal rather than one per language.

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In brief: SEO for language schools

  • SEO for language schools works by goal — an exam, a job, a move — not by language.
  • Two intakes carry the year, and both are decided weeks before they start.
  • Online and in-person are two products with two prices and two pages.
  • A free trial class page converts better than any list of methods.

The goal is the search: an exam, a job interview, a move abroad. A page per goal, with level, duration and what the class actually looks like, reaches someone with a deadline rather than a vague intention.

Two peaks carry the year — September and January — and both are decided weeks earlier. Content published in July and November is what fills those groups; published in September it argues with a decision already taken.

Online and in-person are two products with two prices. The person who wants a class near the office and the one who wants a tutor at nine at night are not the same buyer, and one page serves neither.

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Local SEO for your language school

What carries: a page per exam and level with dates, separate offers for online and in-person, a page on the free trial class, and the districts your students commute from.

What our SEO includes

They search the place, not the school

People search for the specific offer: level, age, exam or instrument — not the name of the school. One page per offer.

Price and timetable visible

Fees, timetable and duration decide the enrolment. Hiding them means losing to whoever shows them.

Enrolment with a date

Next start, places available and the deadline: with no date, any offer reads like one that doesn't run.

The next start date

A date beats any description: with no calendar the course gets searched again next year.

Certificate and recognition

What the qualification is worth decides the enrolment more often than the syllabus.

Online or in the room

Two formats, two demands, two pages — mixed together the copy convinces neither.

How we do it for language schools, step by step

  1. 1

    Initial SEO audit

    We go through the three sites sitting above you and work out exactly where their advantage comes from.

  2. 2

    Keyword research

    We drop the high-volume queries with no intent — they fill reports, not diaries.

  3. 3

    Technical & on-page SEO

    We optimise speed, structure, content and tags so Google understands and rewards your site.

  4. 4

    Local SEO & authority

    We make sure name, address and phone number are identical everywhere — Google compares them.

  5. 5

    Measure & keep improving

    We count enquiries and not just visits: a position is worth exactly what it brings in.

Free · 30 seconds · no email

Audit your website now

We tell you what is wrong with your site and why Google is not ranking it. No long forms, no waiting for emails.

Analysis with Google PageSpeed Insights + 12 SEO checks of our own. No sign-up, no spam.

Frequently asked questions about SEO for language schools

When should enrolment pages be live? +

Four to six weeks before each intake, so July and November. Publishing in September means arguing with a decision already made.

Exam or language in the title? +

The exam and the level. Almost nobody searches for «English classes» with a budget in hand; they search for the certificate they need.

Do we need a page per language? +

Per goal, rather. «B2 exam preparation» and «English for work» are two searches; «English classes» is one that everybody is fighting over.

Much more than a website

Not just your website. Your academy's panel.

Enrolments and enquiries in your CRM, with email to support and retain students.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What customers of language schools type into Google

These are real searches your business can win clients with. We build your site to show up in them.

  • b2 exam preparation near me
  • english classes in your city
  • conversation classes evening
  • language school near me
  • business english course near me

Shall we get language schools moving in Google?

We look at your site and at whoever ranks above you, and tell you plainly what there is to win.

We reply within 24 hours · No obligation

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