Urgency is the entire market and it never negotiates. «Courier now» gets typed by somebody who must get a document across town within the hour, and that person compares nothing at all.
A direct run is a different product from a consolidated round. Price, timing and liability differ completely, and each deserves its own page.
The customer's trade sets the rhythm. Pharmacies, law firms, laboratories and garages run at different hours under different constraints.
Tracking is a sales argument, not a feature. Showing that the client watches the parcel move in real time beats a cheaper competitor.
Cold chain and dangerous goods are niches with barely any competition in them. Carrying either deserves writing down in full, because both get searched deliberately and by name.
The standing contract is where the real business lives. A daily round at a fixed hour is twelve months of predictable revenue instead of one job that ends at teatime.
The delivery area deserves spelling out. Naming the outlying districts gets you found by the firms who can get nobody to go there.
Pricing gets looked up by distance and by hour. A published grid of zones closes the job while an invitation to request a quotation is still being read.
Night and weekend runs are the most expensive service on the list and the one least often described. Offering them means naming the surcharges openly, hour band by hour band.