A year of lead time calls for a deposit. Without one, the Saturday in June is blocked and then suddenly free in March; with one, a reservation becomes a commitment and cancellations arrive early enough to sell the date again.
The trial and the wedding day are planned together. The trial happens weeks earlier but belongs to the same record: the shades, the products and the notes from that session are what saves half an hour on the morning itself.
Groups are the real calculation. Bride plus mother plus three bridesmaids is five faces, a running order and a price that follows from the number of people and the start time — not from a figure guessed in a message thread.