Websites for potters

Web design for potters

A pot becomes a regulated product the moment it is meant for food: the glaze has to be safe to eat from.

The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.

Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.

The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.

Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.

Your pottery studio competes for the attention of customers who decide on their phone. A slow or dated website — or none at all — loses you bookings and calls every day. That's why we build sites for potters that turn visits into customers: the goal is that customers see your pieces and order or commission.

What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and orders, pieces and workshops and gallery and classes, so every visit has something clear to do and ends up a customer.

A website that loads in a blink, looks perfect on mobile and conveys the professionalism of your pottery studio at first glance. Custom design, clean code and a simple panel so you stay in control.

Your website will appear on Google when people search for a pottery studio in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.

Shall we talk about your pottery studio's website?

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In brief: web design for potters

  • A shop can be added later without rebuilding: plenty of potters take that route two years on.
  • You change texts, prices and photos yourself from a simple panel, with no technical know-how.
  • Design that earns trust: for potters the first impression happens online.
  • A privacy policy and a cookie notice that loads only what is needed are part of the job, not of your to-do list.

⚙️ Not just a website, a tool

The site works when you cannot: it answers the obvious questions, shows the work and takes the enquiry at eleven at night.

What your website includes

Glazes that are safe for food

Metal release, and testing.

Dishwasher and microwave claims

What can honestly be promised.

Handmade means slightly different

Size, colour and the kiln.

Classes and firing for others

Wheel time, kiln hire, dates.

How we work with potters, step by step

  1. 1

    We look at your business

    We check what can be kept from your current site — text, photos, the domain — and what has to go.

  2. 2

    Structure and content

    We write in your words rather than advertising words, and cut anything nobody reads.

  3. 3

    Design and build

    We build it fast and mobile-first, with your brand and a clear route to contact.

  4. 4

    Launch and Google

    We submit the site to Google and check a few days later what is actually indexed.

  5. 5

    Handed over working

    We hand over the access to your Google profile and the analytics, not just the website.

Frequently asked questions about web design for potters

Is it safe to eat from? +

Glazes on tableware must not release metals above set limits, which is a matter of glaze choice and firing rather than good intentions. Potters selling mugs need to be able to answer this.

Can it go in the dishwasher? +

What a given clay body and glaze will tolerate, and where handwashing is honestly advised. Overpromising produces crazed mugs and disappointed customers.

Will mine look like the photograph? +

Variation in size, glaze colour and kiln results, described as a feature rather than discovered as a fault. Buyers accept it readily when told first.

Do you teach or fire for others? +

Classes, wheel time and firing work made elsewhere, with dates and prices. It is steady income between commissions and almost nobody publishes it.

Do we have to publish prices? +

No, and in this sector it rarely helps. A minimum order, usual lead times and the materials you work with filter enquiries just as well.

Can customers upload a drawing? +

Yes. A form that takes the drawing in PDF or CAD and asks for quantity and material saves the four emails that usually follow.

Can technical datasheets be kept behind a login? +

Behind a form or a client password. What brings visitors stays public; what gets negotiated does not.

Can we keep the site out of search until it is ready? +

Yes, and we do it by default while it is being built. What matters is remembering to switch it back on at launch: a site left blocked ranks for nothing, and it is the most common own goal in this business.

Do you need my logo files? +

If they exist, yes. If they do not, we work with what there is and tell you honestly when the logo is holding the rest back.

Will the site be fast on a bad connection? +

That is a build decision, not an add-on. Compressed images and no unnecessary scripts matter most exactly where coverage is worst.

What if I want changes in six months? +

You make the small ones yourself from the panel. For anything bigger you tell us and we quote it, with no retainer running in the background.

How much does a website for a pottery studio cost? +

It depends on the scope, but we give you a fixed, no-obligation quote with no surprises. You can also pay by monthly subscription (design + hosting + maintenance) if you'd rather not pay it all at once.

Much more than a website

Not just your website. Your panel so no quote is lost.

Every request that comes through the website lands in your CRM with follow-up; nothing goes unanswered.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your pottery studio and we'll prepare a no-obligation quote.

We reply within 24 hours · No obligation

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