The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.
Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.
The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.
Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.
Matching a colour from a sample is the most common call and the one that picks the supplier. That it is measured with a spectrophotometer and what sample is needed, what deviation is acceptable and how it is expressed, what changes between gloss and matt in perceived colour, and why a colour matched in one finish is not the same in another.
Minimum batch and shelf life are the two numbers without which there is no conversation. Minimum litres per formula and per shade, how the price moves between a small and a large batch, months unopened and what happens after, and how to store it so it reaches the end of that period usable.
«We need safety data sheets to export» is what holds a container at customs, and hardly any manufacturer explains it. Which documents accompany each product, in which languages, what changes between road and sea, who classifies the product for transport, and what has to be reviewed when the destination has its own volatile-compound rules.
Publish the technical data properly. Coverage per litre, recoat window, surface preparation and the temperature range for application: an applicator choosing between two suppliers is choosing on that page, not on a photograph of a factory.
No filler features: we prioritise what actually brings you customers in your paint and coating company — online catalogue and enquiries, products and datasheets and products and datasheets — and put it one click away. A straight-to-the-point website converts more than one full of decoration.
A website that loads in a blink, looks perfect on mobile and conveys the professionalism of your paint and coating company at first glance. Custom design, clean code and a simple panel so you stay in control.
An invisible website is useless. We work the local SEO of your paint and coating company — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
