Industry & trades · TePublico.NET

Web design for luthiers

Two questions decide a luthier's year: how long is the wait for a commission, and can the instrument cross a border without being seized.

The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.

Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.

The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.

Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.

A social profile is no longer enough: your customer wants to get informed, see prices and decide without waiting for replies. Your own website gives you that control and professionalism, and we design it so musicians see your work and request a repair or commission.

No filler features: we prioritise what actually brings you customers in your instrument workshop — online enquiries and quotes, services (repair, setup, build) and services (repair, setup, build) — and put it one click away. A straight-to-the-point website converts more than one full of decoration.

A website that loads in a blink, looks perfect on mobile and conveys the professionalism of your instrument workshop at first glance. Custom design, clean code and a simple panel so you stay in control.

We optimise your website so your instrument workshop appears on Google and Google Maps when customers search nearby. Local SEO is what converts most in your sector: whoever searches wants to book now. And if you want customers from day one, we add Google Ads.

In brief: web design for luthiers

  • We write the copy after a conversation about your work — an hour of your time, and it is the part that sells.
  • Remote work with luthiers anywhere, over 15 years of experience and a price agreed up front.
  • Perfect on a phone: that is where luthiers get found, and where the decision is made.
  • A shop can be added later without rebuilding: plenty of luthiers take that route two years on.

⚙️ Not just a website, a tool

You own it and you run it. Texts, prices and photos change from a panel, without depending on anyone and without waiting.

What your website includes

The waiting list, honestly

Where a new commission actually starts.

Travelling with the instrument

Protected timbers and the paperwork.

Setup, repair or restoration

Three different jobs, three prices.

Valuations and insurance

Written statements owners can use.

How we work with luthiers, step by step

  1. 1

    We look at your business

    We look at what customers keep asking on the phone — that belongs on the first screen.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We set type, contrast and sizes so the site still reads in bright sun and at sixty.

  4. 4

    Launch and Google

    We test every form from the outside before launch — an enquiry must never fall into a void.

  5. 5

    Handed over working

    We stay reachable by the same channel your customers use, so a fix takes minutes and not a ticket.

Frequently asked questions about web design for luthiers

How long is the wait? +

Where the list currently stands, what a deposit secures and how a build is staged. Musicians plan around this and vague answers send them elsewhere.

Can I take it abroad? +

Certain timbers and ivory components carry restrictions that catch touring players at customs, and instruments do get held. A maker who explains the paperwork saves a musician a ruined tour.

Does it need a repair or a setup? +

A setup adjusts what is already there, a repair fixes damage and restoration is a different undertaking again. Owners use the words interchangeably and price expectations follow.

Can you value it? +

A written valuation for insurance, with what the assessment covers and what it costs. Owners discover they need one only after something happens.

Do we have to publish prices? +

No, and in this sector it rarely helps. A minimum order, usual lead times and the materials you work with filter enquiries just as well.

Can customers upload a drawing? +

Yes. A form that takes the drawing in PDF or CAD and asks for quantity and material saves the four emails that usually follow.

Can technical datasheets be kept behind a login? +

Behind a form or a client password. What brings visitors stays public; what gets negotiated does not.

Can we keep the site out of search until it is ready? +

Yes, and we do it by default while it is being built. What matters is remembering to switch it back on at launch: a site left blocked ranks for nothing, and it is the most common own goal in this business.

And the privacy policy? +

It is part of the job, along with a cookie notice that loads only what is needed. We set both up rather than leaving them on your desk.

Who writes the texts if my English is not perfect? +

We do, and then you read them aloud. If a sentence does not sound like you, it does not stay — the site has to survive a customer quoting it back.

How many revisions are included? +

Two rounds before launch, and the small fixes afterwards without counting. What is not included is redesigning it twice, and we say so before starting.

Can you keep my current domain? +

Yes, and we prefer it. Losing a domain that has been printed on vans and business cards costs more than any redesign gains.

Much more than a website

Not just your website. Your panel so no quote is lost.

Every request that comes through the website lands in your CRM with follow-up; nothing goes unanswered.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

Ready for a website that works?

Tell us about your instrument workshop and we'll prepare a no-obligation quote.

We reply within 24 hours · No obligation

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