The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.
Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.
The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.
Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.
The price difference lives in the materials. Pear wood, sandalwood, imitation bone, sixteen sticks or twenty, hand-painted or printed: listing these piece by piece sells craftsmanship and ends the comparison with a souvenir stall.
A wedding does not order one, it orders eighty. Quantity, colour, date and whether initials are applied: a dedicated form rather than a thread of messages brings orders that are planned six months ahead.
Selling abroad is not a sideline here. The Spanish fan is sought by collectors, dancers and gift buyers across Europe, and stating postage and delivery time up front decides whether a basket is paid for or abandoned.
With hand-painted work every piece is unique, and that has to be visible. Photographs of the actual item with zoom, rather than a catalogue image, prevent returns and justify the gap against mass production.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online catalogue and orders, fans and designs and bespoke and gifts, so every visit has something clear to do and ends up a customer.
We work with the technology that best fits your hand fan making workshop: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your hand fan making workshop in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
