Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
Be specific about deliverables. Editable files, formats for print and screen, and who holds the font licences: these are the details that turn a good project into a bad ending three months later.
Publish the revision policy. Two rounds included and a rate for anything beyond is fair and normal, and stating it turns an awkward conversation into a line in a document.
Explain print knowledge in plain terms. Bleed, resolution and colour that survives a printing press are exactly what a template tool cannot do, and it is the clearest argument for hiring a person.
Separate identity work from ongoing artwork. A brand project is a one-off with a discovery stage; a monthly retainer for social and print assets is a different service and a different buyer.
The question clients do not know to ask is what they actually receive at the end. Source files, print-ready artwork, which fonts are licensed to whom: setting that out plainly prevents the most common falling-out in the profession.
Say how many rounds of changes are included. Design work does not go wrong on price, it goes wrong on the fourth revision that nobody agreed was extra.
The site removes the two ambiguities that ruin projects: what is delivered and how many revisions are included. Identity work and ongoing artwork separated, and print expertise explained without jargon.
The page nobody writes is the one clients remember: exactly which files you own when the invoice is paid.
We work with the technology that best fits your graphic design studio: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
We position you where your customers are: on the first page of Google and on the map, for searches for your graphic design studio in your area. Local SEO done well today is what fills your calendar tomorrow.
