The customer checks online before setting off: whether you stock what they want, what time you open, and whether they can park. A site that hides those three answers sends them to the next shop on the street.
What beats online retail is not price but everything a warehouse cannot do: take it home today, try it on, get advice, bring it back over the counter. That belongs on the website, not only in the shop.
Nobody expects the whole shop online, but they do expect to know whether a size is in. Letting someone ask about one item, or hold it until six, turns a browse into a visit that ends at the till.
Name the brands you stock. People search by brand long before they search by shop, and a page that lists what you actually carry picks up those searches while a page about your history picks up nothing.
The coloured labels are seen by everybody and read by almost nobody. That black means acorn-fed and pure bred, red acorn-fed, green free-range and white grain-fed; what breed percentage sits behind each; and what changes in flavour and price: that is what makes somebody trade up unprompted.
Storing a whole ham once it is opened is where half of a good leg is ruined. That the cut face is covered with its own fat and a cloth, that it does not belong in the fridge, how long it lasts once started, and why somebody living alone is better off buying it sliced.
Machine-cut or hand-cut sounds like a detail and is a purchase decision. What changes in thickness and serving temperature, which suits which occasion, bone-in or boned and what that does to the yield, and how much of a whole leg is edible in the end.
Price by the gram and say what a portion is. «120 g serves two as a starter» does more for an online order than any photograph of a knife, because the customer's real question is how much to buy.
Every site we design for cured meat shops is built to convert: online orders and hampers, gifts and delivery and gifts and delivery, with an experience so simple your customer books or gets in touch without hesitating.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your cured meat shop, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
An invisible website is useless. We work the local SEO of your cured meat shop — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
