Two opposite intentions land on the same page: selling and buying. Not separating them loses both — one came for a valuation, the other came for listings.
Each property page is a landing page in its own right: it is where people arrive from a search and where they decide. Floor plan, honest photos, what the neighbourhood is like, and a way to book a viewing without picking up the phone.
The valuation is the enquiry worth having, and it is won with local numbers: what has sold in that street, how long it took, asking price against final price. A generic free-valuation button gets ignored.
Sellers are buying your marketing, not your office. Say how you photograph, where you list, how viewings are handled and what happens in the first two weeks — that is what they are comparing between two agencies.
Explain the valuation honestly. How a figure is reached, why the highest one is not the best one and what a stale listing does to a price is the most persuasive page an agency can publish.
Describe what happens after the offer. Sales progression is where agencies genuinely differ, and describing that work turns an invisible service into a reason to choose you.
Publish the terms. Fee, minimum, tie-in period and withdrawal conditions are compared by every seller, and an agency that states them plainly attracts the ones who have read a contract before.
Separate lettings from sales. A landlord needs compliance, inspections and rent collection, which has nothing in common with somebody selling a family home.
The work that earns the fee starts when an offer is accepted. Chasing solicitors, surveys and a chain of other people is invisible, unglamorous and the reason one sale completes while another collapses.
State the fee and the tie-in. Percentage, minimum, what happens if the property is withdrawn and how long the contract lasts is what a seller compares, and hiding it invites the comparison to happen elsewhere.
Written to argue against the industry's own habits: honest valuation explained, the work after an offer described, fees and tie-ins published and lettings kept separate.
The sentence a sensible seller is waiting for: the highest valuation is not the one that sells your house.
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