Real estate · TePublico.NET

SEO for estate agencies

Sellers search for money and time: "estate agent fees", "free house valuation", "how long does it take to sell". SEO for estate agencies answers the seller, not the buyer.

Get a free quote How our SEO works

In brief: SEO for estate agencies

  • The seller is the client, so the pages should address them.
  • Fee searches are constant and answered evasively.
  • Neighbourhood guides bring buyers who become sellers.
  • Landlord searches are a separate and steadier business.

Buyers come from the portals; sellers come from search. Somebody looking for a house browses a listings site, while somebody choosing an agency searches, which means the pages should be written for the person who pays the fee.

Fees are searched and dodged. What agencies charge, whether it is negotiable and what a tie-in means is typed constantly, and an agency willing to answer plainly stands out in a field of invitations to book a valuation.

Area guides work twice. A page about a neighbourhood attracts buyers now and reminds a homeowner who lives there that this agency knows the street, which is where the instruction eventually comes from.

Landlords are steadier money. Management fees, compliance obligations and what a letting agency does come from people with an ongoing need rather than a once-a-decade transaction.

Local SEO for your estate agency

Nothing is more local than this: the streets, the school catchments, the station and the specific areas where the agency has actually sold recently.

What our SEO includes

Split sellers from buyers

Sellers search “property valuation”; buyers search listings. One shared journey loses both.

Valuation as the front door

The free valuation is the most searched service and the best route to a sole agency agreement.

Areas, not listings

A page per area — prices, schools, transport — ranks better than a listings page that changes every week.

What the valuation costs

Free or not: the question that triggers the contact or prevents it for good.

Paperwork for selling

Energy certificate, plans and proofs explained: the page sellers look for and nobody writes.

Commission, who pays

The search is explicit: a clear answer wins the instruction.

How we do it for estate agencies, step by step

  1. 1

    Initial SEO audit

    We look in Search Console at the searches you already appear for without knowing it.

  2. 2

    Keyword research

    We identify exactly what the estate agency customer searches for, and with what buying intent.

  3. 3

    Technical & on-page SEO

    We clear out duplicate content and spare addresses that dilute your own visibility.

  4. 4

    Local SEO & authority

    We go after the mentions that count in your trade: associations, suppliers, the local press.

  5. 5

    Measure & keep improving

    We compare against the same month last year, because otherwise the season distorts every conclusion.

Free · 30 seconds · no email

Audit your website now

We tell you what is wrong with your site and why Google is not ranking it. No long forms, no waiting for emails.

Analysis with Google PageSpeed Insights + 12 SEO checks of our own. No sign-up, no spam.

Frequently asked questions about SEO for estate agencies

Should pages target buyers or sellers? +

Sellers, because they pay. Buyers browse portals, while somebody choosing who to instruct uses search, and that is the visitor worth writing for.

Why publish fees? +

Because the question is asked constantly and answered evasively. Stating the percentage, the minimum and what a tie-in means distinguishes an agency in a field of vague invitations.

Do area guides pay off? +

They work in both directions. A neighbourhood page attracts buyers today and demonstrates local knowledge to the homeowner who will eventually want a valuation.

Are landlords worth targeting? +

They are the steadier income. Management, compliance and inspections is an ongoing relationship rather than a transaction that happens once a decade.

Much more than a website

Not just your website. Your real-estate CRM.

Every contact and viewing in your panel with follow-up — you close more deals.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What customers of estate agencies type into Google

These are real searches your business can win clients with. We build your site to show up in them.

  • estate agent fees explained
  • free house valuation
  • how long does it take to sell a house
  • letting agent management fees
  • best areas to live guide

Shall we get estate agencies moving in Google?

We look at your site and at whoever ranks above you, and tell you plainly what there is to win.

We reply within 24 hours · No obligation

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SEO for other sectors

Also want a website or management software for your estate agency?