Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
Lead with the certification. Which registration the firm holds, what documents are issued and who they satisfy is the difference between a job and a job that counts.
Give landlords their own page. Condition reports on a fixed cycle, several properties at once, remedial work quoted separately: it is repeat revenue with a date attached, and it is bought differently from a domestic call-out.
Treat charge point installation properly. Supply capacity, the survey, where the cable can run and what happens if the board needs upgrading are the questions asked, and answering them wins a job that is rarely price-shopped.
Consumer unit upgrades sell on consequence, not on product. What an old board does not protect against, and what changes afterwards, is the argument — the box itself means nothing to the customer.
Half of what an electrician sells is a piece of paper. The certificate at the end of the job is what a landlord, a seller or a buyer's solicitor actually needs, and it deserves more space than the van.
Condition reports for rented property are a dated, repeating obligation. A landlord with six flats is six appointments now and six more on a known date, which makes it the most predictable work in the trade.
The site is organised around the paperwork as much as the work: certificates issued, registration named, landlord reports on a cycle. Charge points explained from the survey onwards, and quotes requested without a phone call.
The page that pays for itself is the landlord one: several properties, one visit, and a date to come back.
Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your electrician it makes a good impression and adds customers.
Reviews and your Google profile decide many visits to an electrician. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
