The buyer who finds you has a drawing on the desk and very little time. They search by process, material and capacity — and decide in two minutes whether to send an enquiry or move on to the next supplier.
Trust here is earned with numbers, not adjectives: tolerances, machine list, certifications, the batch sizes you normally run. Publish them and you get taken seriously; write "quality and experience" and you get skipped.
The enquiry worth having arrives with a file attached. If the site cannot take a drawing, a spec sheet or a photo of the part on the bench, the buyer sends it to somebody who can, and the quote gets written somewhere else.
Show the workshop as it is. Real photographs of the machines, the bay and a finished part say more about capacity than any list, and they are what convinces a buyer who has been sent glossy renders by everyone else.
«Which finish survives where the part actually lives?» Asking for «anodising» and nothing more means nothing, and that is how half the enquiries arrive. How many hours of salt spray are demanded on the coast and how few suffice inside a workshop, what changes between anodising, zinc plating, phosphating and powder coating in durability and in price, which thicknesses follow from that, and which test can be demanded to prove what was ordered.
«Will the colour match the last batch?» This is the commonest complaint and it grows out of a conversation that never happened. What colour difference between batches is normal and what the standard permits, how a reference is kept so the same thing can be ordered in six months, why gloss ages differently in sunlight depending on the shade, and the result when a replacement part sits next to one two years old.
«It is already coated and it is wrong — can that come off?» Few workshops explain when stripping is worth it and when it is money thrown away. Which coatings can be stripped and which cannot without harming the part, what stripping does to dimensions and threads, what reclaiming costs against making new, and why a part already coated twice rarely survives a third pass.
An engineer comparing two quotes is comparing masking. Which faces stay clear, which threads are plugged and who marks that on the drawing decides whether parts arrive ready to assemble or ready to argue about.
Your surface treatment company website isn't just a shop window: it includes online enquiries and quotes and everything your business needs — services and finishes — integrated and easy to manage. Fewer calls, fewer gaps in your calendar, more customers.
We work with the technology that best fits your surface treatment company: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your surface treatment company in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
