Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
Start from the obligation. Which rules apply, from what date and to whom is the information a client is actually searching for, and answering it precisely establishes competence before any design is shown.
Explain what automated testing misses. Checkers find a fraction of real barriers, and describing manual testing with a screen reader and a keyboard shows what the work genuinely involves.
Separate an audit from remediation. Finding the problems and fixing them are different pieces of work with different prices, and clients frequently expect the first to include the second.
Include the client's own team. Accessibility breaks again at the next content update, so training whoever writes the pages is what stops the same audit findings reappearing next year.
Retrofitting costs several times what building correctly would have cost. Saying so plainly, with the reasons, is a stronger argument than any appeal to good intentions.
An overlay widget is not compliance. Being the studio willing to say that out loud, while explaining what it does and does not fix, earns immediate credibility with anybody who has been sold one.
Written for somebody with a deadline rather than a conviction: the obligation explained, the limits of automated testing shown, audit and remediation priced separately, and the client's team trained.
The sentence that earns trust with the sceptical: the widget you were sold does not make you compliant.
A website that loads in a blink, looks perfect on mobile and conveys the professionalism of your accessible web design studio at first glance. Custom design, clean code and a simple panel so you stay in control.
Your website will appear on Google when people search for an accessible web design studio in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
