A refused or reduced claim is what sends someone looking. They are annoyed, they have a letter in front of them, and they will instruct the first professional who explains what can still be done.
Loss type is the natural structure. Flood, fire, escape of water and subsidence are searched separately, each has its own vocabulary, and a general page about claims competes with insurers for the same words and loses.
Commercial losses are worth a multiple of domestic ones. Business interruption, stock, machinery and reinstatement periods come from somebody with an accountant already involved and a very different budget.
Storms and floods create demand in one place, in one week. A page that already exists for that type of damage takes an entire area's enquiries while everybody else is still writing one.