Acreage is what gets typed. A house with two acres, a smallholding, somewhere with stabling: buyers describe the land first and the house second, which is the reverse of every urban search.
Property type is unusually specific. Barn conversions, former farmhouses and cottages with a paddock are distinct searches, and an agency that names them appears for phrases a general listing page never matches.
The buyers are elsewhere. Most rural purchases are made by people currently living in a city, which makes this a national search market with a local delivery, and the pages have to read that way.
Sellers research long before they instruct. What land is worth, whether to sell with or without planning and how long a rural sale takes are read a year ahead by somebody who eventually chooses the agency that answered.