The small business search is about missed calls. Somebody losing enquiries because nobody can pick up types answering service rather than outsourcing, and that phrase converts far faster than any corporate terminology.
Overflow is the realistic first sale. Companies with their own team but no capacity at peaks search specifically for that, and it is a smaller commitment that grows into a larger one.
Sector knowledge changes the value. Legal intake, medical appointments and trade emergencies each have rules and vocabulary, and a centre that names one attracts contracts that pay properly.
Pricing is asked constantly. Per call, per minute or per month with a bundle: publishing the model, even without a final figure, brings in the enquiries that were about to give up comparing.