Retail & commerce · TePublico.NET

Management software for wine shops

Hundreds of labels, most of them selling a few bottles a month, and a case of something that has been on the shelf for two years. Management software for wine shops tracks lines, vintages and events together.

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In brief: software for wine shops

Every vintage is a separate line, not the same wine year after year.
Half the range cannot be reordered at all, which changes what stock data is for.
Tastings are events with tickets, costs and stock consumed.
The same customer buys two different ways: Tuesday and an occasion.

The vintage is part of the product. The same wine from two different years has a different cost, a different price and a different life, and a system that treats them as one line loses track of both.

Reordering is often impossible. A grower makes a few hundred cases and that is the end of it, so the question the numbers have to answer is not how fast something sold but whether anything like it can be found again before the shelf goes empty.

Tastings need running as events. Places sold, cost of the bottles opened, what was poured and what sold afterwards is what tells you whether the evening was marketing or just a nice time.

One customer is really two. The Tuesday bottle and the anniversary bottle come from the same person at completely different prices, and a shop that recognises which purchase is happening recommends better and sells more.

The modules wine shops need

Start with the one that hurts most and switch on the rest when you're ready — they all share the same data.

Starts here

Online orders & pickups

Your clients place orders with a pickup date from their phone, without jamming the phone or the counter.

Email marketing

Campaigns and automations to bring clients back, with ready-made templates and tracking.

Clients (CRM)

The record, history and follow-up for every client and quote, so none slips away.

How we do it for wine shops, step by step

1

We look at your day-to-day

We map how you work today and where your time and customers leak away.
2

We choose the modules

We check what you are already paying for elsewhere, so you are not buying the same thing twice.
3

We set it up for your sector

We set up the automatic reminders, because the most expensive appointment is the one nobody turns up to.
4

We connect it to your website

So managing starts where the customer finds you: your website and Google profile.
5

We hand it over working

We go live in a quiet week, not in the middle of your season, and watch it daily at first.

It starts where your customer finds you

The most common message is a budget and an occasion. Being able to answer it with two specific bottles, rather than a link to a category page, is what turns the question into a visit.

Frequently asked questions about software for wine shops

Why treat vintages separately? +

Because they are different products. The same wine from two years has a different cost, price and drinking window, and merging them makes both the stock figure and the margin meaningless.

Why can't stock simply be reordered? +

Because much of it does not exist twice. A grower produces a limited quantity and then it is gone, so the useful question is not how quickly a wine sold but what could replace it and whether it can still be bought.

Should tastings be tracked as events? +

With their costs and their consequences. Tickets sold, bottles opened and what was bought afterwards is what separates an evening that was marketing from one that was hospitality.

What should a customer record capture? +

Which kind of purchase is happening. The same person buys a midweek bottle and an anniversary bottle at very different prices, and knowing which conversation you are in is what makes the recommendation land.

Much more than a website

Not just your website. Your store and CRM in one panel.

Orders, customers and email campaigns to sell again — no paid external tools.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What wine shops look for

If any of these is what you're after, this software is for you.

wine shop epos
vintage stock control
event ticketing for tastings
customer preference records
specialist retail software

What your management software includes

Customers who come back

Who bought what and when: the basis for an offer that doesn't go to the whole list.

Reserve and collect

Put items aside, confirm collection, send the reminder — with no paper under the till.

What actually sells

Sales by category and campaign, so the next order rests on numbers rather than a hunch.

Shall we put the day-to-day in one place?

We'll show you the modules that fit how you already work. Demo and quote, no commitment.

Management software for other sectors

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