Two very different customers land on the same page: the one with a leak this morning and the one planning a bathroom for the spring. The first wants a phone number, the second wants photos and a price range.
References are the strongest currency here: before and after, with the town, the time it took and roughly what it cost. That convinces faster than any about-us page, and it filters enquiries down to the work you actually want.
Half the enquiries die on geography: people want to know whether you come out to their town at all. A plain list of the areas you cover, and the name of whoever turns up, filters out the trips you were never going to make.
How long it takes and how much mess it makes are the questions behind every enquiry. A realistic timeline, and what happens to the kitchen or the bathroom while the work runs, closes the jobs that a price alone leaves hanging.
«Can I even have one?» ends half the calls, when the page could settle it. Whether a flue is needed and what happens in a flat without one, minimum distances to furniture and walls, what the building's management requires, and when installation is simply not possible.
Monthly wood consumption is the sum that decides between this and gas. Approximate use by output and hours run, the difference between logs and pellets, the saving against the current heating, and how many winters before the appliance pays for itself.
Chimney sweeping is what nobody mentions before the sale and what causes the shock in year one. How often, what it costs, what happens if it is skipped, and whether the household insurer asks for a certificate after a fire.
Say what a stove will not do. One room heated well and the hall still cold, the hour it takes to come up to temperature, and the ash that has to go somewhere every few days: the customer who reads that and buys anyway never asks for a refund.
We build your site around what really drives your wood stove shop: online catalogue and enquiries, quotes and installation and quotes and installation. A tool that takes work off your plate and brings you customers, not a website that just "sits there".
We work with the technology that best fits your wood stove shop: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
We position you where your customers are: on the first page of Google and on the map, for searches for your wood stove shop in your area. Local SEO done well today is what fills your calendar tomorrow.
