Two people read the same page and neither is the other: whoever pays and whoever attends. The site has to answer the practical questions of the first — cost, term dates, how to get there — without boring the second.
With no dates, a course looks like a course that does not exist. Next start, places left and the application deadline belong at the top of the page, not inside a PDF brochure.
What people are buying is what comes after: the certificate, who recognises it, and whether the course can be funded. Said plainly it turns a browse into an application; left vague it turns into a call nobody makes.
Group size and who teaches decide more enrolments than the syllabus. Twelve to a class with a named teacher is a different product from thirty with an unnamed one, and only one of the two is worth saying out loud.
«What paperwork do I need to come and study?» This is the first barrier and the one that defeats people who have already paid. Which courses can be taken on a tourist entry and which require a student visa, how many weekly hours a course must run for the application, which documents the school issues and how quickly, and what happens to the money if the visa is refused.
«How do you decide which level I go into?» Putting somebody in the wrong group ruins a whole course in the first week. What placement test is used and whether it happens on site or online, what is assessed beyond grammar, how quickly a group change is possible if it turns out too easy or too hard, and how many students a class holds and from how many countries.
«Where will I sleep and what does living here cost?» Tuition covers barely half of what a term abroad really costs, and the rest decides the booking. Which accommodation the school offers — host family, residence, shared flat — and what each costs per week, what each includes in meals and laundry, what a month costs in a city like this, and what help exists with opening an account or getting an identification number.
A school that publishes its nationality mix is telling the truth about immersion. Twenty students from the same country in one class means Spanish stops at the classroom door, and the reader comparing three schools knows it.
Every site we design for Spanish language schools is built to convert: online enrolment, courses and levels and courses and levels, with an experience so simple your customer books or gets in touch without hesitating.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your Spanish language school, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
Your website will appear on Google when people search for a Spanish language school in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
