Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
Be explicit about turnaround. Same day, next day and three working days are different prices and different promises, and the customer with a deadline is choosing on that alone.
Show the price at several quantities. Print economics are counter-intuitive to anybody outside the trade, and seeing the per-unit figure drop is what turns a small order into a sensible one.
Describe the file check. What is verified before printing, what is corrected without charge and what would be sent back is the reassurance that lets somebody who is not a designer press send.
Separate the business account from the one-off order. Companies reordering the same items need stored artwork, agreed prices and an invoice, not a checkout.
Publish the cut-off times. Whether a file received at two o'clock is printed today or tomorrow is the entire decision for somebody with an event on Friday, and almost no printer states it.
Explain the quantity breaks. The price per unit collapses between a hundred and five hundred, and a customer who understands that orders the quantity that actually makes sense rather than the smallest one.
The site answers the two questions that decide the order: when will it be ready and what does it cost at the quantity I actually need. File checking explained, business accounts offered separately.
One line does more work than the whole price list: files received before this time are printed today.
We work with the technology that best fits your print shop: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
Your website will appear on Google when people search for a print shop in your area, because we design it optimised for local rankings from the ground up. A website that gets found and converts: that's the plan.
