What gets booked is a date, not an experience: can we do Saturday, for how many, and what happens if it rains. Answer those three in advance and you get the booking instead of an email.
The customer decides on the move and from a phone, often minutes before booking. A page that only shows prices after a form loses to the platform that shows them straight away.
Age limits, fitness, what to bring and what happens with children are checked last and cancelled over. On the page, they turn into the bookings that actually turn up.
Private hire and group rates are searched for separately from the standard ticket. A page that prices a family, a stag group and a school trip differently catches three bookings that a single price list turns away.
Half the trouble in this trade starts with somebody booked onto a route beyond them. Real ascent and walking hours, terrain — path, boulder field, snow, crampons — the minimum pace needed not to hold the group up, and a plain sentence about who should not book: then nobody finds out on the morning.
If the weather turns, does the money go with it? On a mountain that question weighs more than the price. Who calls it off and how far ahead, whether it moves to another date or is refunded, what applies if the party turns back halfway, and that a trip cancelled for safety is never a booking lost.
Kit decides bookings, usually without anybody asking. A list split three ways: what is compulsory, what can be hired on the day and for how much, and what is not worth buying for a first outing — somebody arriving in trainers does not go, and that belongs on the page a fortnight ahead.
Name the guide. This is a trade where somebody is trusting a stranger with a rope, so qualifications, years on that particular massif and the ratio of clients per guide do more than any summit photograph.
Every site we design for mountain guides is built to convert: online booking, routes and courses and routes and courses, with an experience so simple your customer books or gets in touch without hesitating.
Your website will load fast, look flawless on any phone and be easy to edit. We take care of the design, photos and copy so your mountain guiding company projects the professional image it deserves.
Reviews and your Google profile decide many visits to a mountain guiding company. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
