People looking for a firm rarely compare prices: they are looking for someone to hand a problem to. The site has less selling to do than reassuring — clear areas of practice, real cases, and a first appointment that takes two clicks, not a phone call at ten in the morning.
Fees are the question nobody asks out loud. Explaining how you bill and what a first consultation costs loses the enquiries that were never going to convert, and wins the ones that arrive already prepared.
Most first contact arrives in writing and is judged on how fast the reply comes: a same-day answer beats a better CV. Saying who reads the message and how long you take converts more than another page of qualifications.
The first meeting is the step people hesitate over: whether it costs anything, how long it lasts, what to bring and whether it commits them to anything. Answered on the page, it turns a browse into a booked appointment.
Recruitment and consultancy are constantly confused, and the budget suffers for it. Filling a specific role, designing a pay structure, a training plan or a performance review are separate services at separate prices: saying which one applies avoids the meeting where it emerges halfway through.
How a placement is charged is the first thing looked for and the last thing published. A percentage of annual salary or a fixed fee, when it is paid and in how many parts, what happens if the person leaves in the first months, and whether there is a replacement guarantee and for how long.
You end up holding the client's data and the candidates'. Where the files sit, how long they are kept, who sees them internally, what a rejected candidate is told, and whether you work for competing firms at the same time, which is where a second call is won or lost.
Say how you handle the internal candidate. When a role is filled from inside, who tells the people who applied and did not get it, and how morale is handled afterwards: a director who has been burned by that once is buying exactly this.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online enquiries and consultations, services and approach and consultation enquiries, so every visit has something clear to do and ends up a customer.
We work with the technology that best fits your HR consultancy: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your HR consultancy in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
