Anyone looking for an agency or a studio already has an idea and a budget in mind. They want to know whether you do exactly that, on which stack, and roughly what it costs — before they fill in a form.
A portfolio without context convinces nobody. What lands is the case: the situation, what you changed, what happened next. Three paragraphs per project beat twenty logos in a row.
What clients have been burned by is the handover: who owns the code, what happens the week after launch, who answers when something breaks at six. Answering that on the page wins the projects other studios lose at contract stage.
Say how you charge: fixed price, monthly retainer, day rate. Nobody expects a figure without a brief, but a client who cannot tell how the bill will be shaped keeps looking until somebody explains it.
Be explicit about the traffic threshold. Stating the volume below which testing cannot produce a reliable answer disqualifies some enquiries and earns enormous credibility with the rest.
Explain what happens when testing is not possible. Interviews, session review, analytics and usability work produce evidence without an experiment, and small sites need that route rather than the fashionable one.
Report losses as findings. A test that failed is a saved investment and a validated learning, and framing it that way is what keeps a client through a quiet quarter.
Show the method, not the makeovers. Before-and-after screenshots prove nothing without the numbers, the sample and the duration behind them.
Describe the engagement, not only the discipline. Whether this is a project or a monthly retainer, how many tests a month a given traffic level supports, the minimum term and what the first six weeks look like is what a marketing director needs before proposing a budget internally.
Start with the measurement. Broken tracking, events firing twice and revenue that disagrees with the shop's own figures make every later test meaningless, and saying that the first job is fixing the data sets you apart from anybody promising uplift by Friday.
This is a service somebody hires to be told they are wrong. The pages a client is proudest of are frequently the ones costing them money, and saying so gracefully is most of the skill.
Most experiments should show no difference. A practice reporting a win every month is either extraordinarily lucky or measuring badly, and understanding that is what separates real work from decoration.
Built on statistical honesty: the traffic threshold stated openly, alternatives offered when testing cannot work, losses reported as findings and the method shown with its numbers.
The uncomfortable promise that earns the retainer: most of what we test will not win, and that is the point.
We work with the technology that best fits your CRO consultancy: WordPress, WooCommerce or bespoke development, always with a fast, secure and easy-to-manage website. We hand it over ready and, if you want, train you to run it yourself.
A pretty website is no use if no one finds it. That's why your page is built optimised for SEO and local rankings: when someone searches for your CRO consultancy in your city, you show up. We can also run your Google Business Profile and Google Ads campaigns.
