The enquiry is really about two numbers: is it free, and what does it cost. "Price on request" loses half the visitors, because the other half simply looks somewhere else.
Location sells in minutes, not in street names: eight minutes from the station, parking at the door, access at weekends. That is exactly what people ask before they come to view it.
The second question is always what the figure includes: bills, cleaning, internet, hours of access. Spelling it out is what makes a quote comparable — and comparable is how you get picked over a cheaper headline.
Photographs and a floor plan with real measurements do the viewing before the viewing. A space shown honestly, with the corner that is awkward, brings visitors who arrive ready rather than visitors who leave disappointed.
A prototype before the run is what stops a chain risking thirty shops on one mistake. Whether a sample unit is made, what it costs and whether it is deducted, what can be corrected after seeing it assembled, how much it adds to the schedule, and what usually shifts between an approved drawing and the real piece.
«Will shop thirty look like the first one?» is the rollout worry, and almost no page addresses it. What gets documented — ironmongery, finishes, board suppliers — what happens when a material is discontinued midway, who checks before despatch, and what colour tolerance between batches is accepted.
Broken parts three years later separate a supplier from a shopfitter. How long tooling and drawings are kept, whether spares exist and how fast, what happens when the panel is no longer made, and whether a repair can happen in store without stopping trade.
Explain how you handle the site survey. Floors that are not level, a column nobody drew and a doorway the counter will not pass through are the three things that turn a fixed price into a variation, and a maker who measures first says so.
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