People decide with a phone in their hand and in about two minutes: what you serve, opening hours, photos, and whether they can book or order. Hiding the menu inside a PDF loses you exactly those two minutes.
The occasion matters more than the cuisine: weekday lunch, a birthday, the terrace, gluten free, a family Sunday. Each one is a separate search and deserves its own paragraph on the site.
A menu from two years ago costs more than no menu at all: the prices are wrong, half the dishes are gone and the impression is of a place that has closed. What is on the page has to be what is on the pass tonight.
Allergens and dietary options deserve a page, not a footnote. The person who has to check is usually the one choosing for the whole table, and a clear answer wins the whole group rather than one order.
«Why does a cocktail cost twelve pounds?» The bill surprises anybody who has seen the bottle at twenty in a supermarket. How much of the price is the spirit and how much is everything else — cut ice, juice pressed to order, syrups made in house, the licence and working at night — why a properly built glass takes three minutes of somebody's time, what a signature list costs over a classic, and the cases where a customer is right to think it is expensive.
«Do we need to book, and is there a minimum spend?» The rules exist, and the website is the place to state them. Whether tables are reserved and from how many people, which nights fill and from what time, whether a minimum applies per person or per table and when it kicks in, what policy covers large groups and stag parties, and what happens when somebody arrives late for a booking.
«Can you make something alcohol-free that is not a juice?» That is already a third of the tables, and most lists ignore it. What is made without alcohol with the same work as a cocktail, why a good one costs almost the same and is not a soft drink, which ferments and non-alcoholic distillates are used, and how to order for a table where some are drinking and some are not without anybody feeling left out.
A bar list that explains itself sells more than a bar list that impresses. Two lines per drink in ordinary words turn a customer who would have ordered a beer into one who tries something and comes back for it.
Your cocktail bar website isn't just a shop window: it includes online table booking and everything your business needs — cocktail menu, events and reservations — integrated and easy to manage. Fewer calls, fewer gaps in your calendar, more customers.
No recycled templates: we start from your brand, your colours and your photos to create a unique website for your cocktail bar, responsive and lightning-fast. And we leave it ready for you to edit without any technical know-how.
Reviews and your Google profile decide many visits to a cocktail bar. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.
