In direct sales it is provenance that decides, not price: the farm, the method, the season. Telling that story sells to the people who are deliberately avoiding the supermarket shelf.
Delivery is the first point where the basket gets abandoned: the cold chain, the transit time, what happens in a heatwave. Explained honestly, it stops being a reason to leave.
Two buyers read the same page: the family ordering a box and the shop ordering a pallet. Minimum order, formats and lead time told apart stop each of them wasting the other's time.
Say where else you can be found: which markets, which shops, which restaurants use it. That list is proof, and it catches the customer who searches for the shop before they search for the farm.
Curing time and the weight lost along the way is what explains the price, and almost nobody tells it. Months per piece and the difference between a sausage and a whole leg, the percentage of weight lost in drying, why anything cured too fast stays damp in the middle, and how that shows on the cut face.
«Does it contain nitrites?» is asked more every year, and a clear answer keeps a customer. What nitrite does and why it is used, what changes without it in colour, flavour and keeping, whether there is a nitrite-free line, and that a «yes, and here is why» reads as more serious than a fashionable label.
Vacuum packing and summer is where orders are lost for want of a warning. How each piece travels, what changes between whole and sliced, whether chilled shipping is needed in hot months, how many days in transit it tolerates, and what happens when it lands on a hot day with nobody home.
Say what you do with the imperfect pieces. A leg that dried unevenly or a batch a few weeks short is sold somewhere, and a producer who explains the seconds and prices them honestly builds more trust than one whose product is always perfect.
What matters about your website isn't that it's pretty, but that it works: that's why we integrate online shop and wholesale enquiries, products and range and products and range, so every visit has something clear to do and ends up a customer.
We design your website to measure — no empty templates — responsive (perfect on mobile, where nearly all your visits are), fast and easy to update yourself. You choose whether you manage it or we handle maintenance.
An invisible website is useless. We work the local SEO of your artisan charcuterie company — copy, speed, Google Business Profile and reviews — so you appear right when a customer in your city needs you. And with Google Ads, from day one too.
