Web design · Retail & commerce

Web design for antique shops

Two things decide a serious purchase: where the piece came from, and whether it can lawfully leave the country if the buyer is abroad.

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The customer checks online before setting off: whether you stock what they want, what time you open, and whether they can park. A site that hides those three answers sends them to the next shop on the street.

What beats online retail is not price but everything a warehouse cannot do: take it home today, try it on, get advice, bring it back over the counter. That belongs on the website, not only in the shop.

Nobody expects the whole shop online, but they do expect to know whether a size is in. Letting someone ask about one item, or hold it until six, turns a browse into a visit that ends at the till.

Name the brands you stock. People search by brand long before they search by shop, and a page that lists what you actually carry picks up those searches while a page about your history picks up nothing.

Word of mouth now starts online: your next customer "checks you out" on Google before setting foot in your antique shop. A polished website tips the balance your way. We design it with that single goal: that collectors browse your pieces and enquire before visiting.

We build your site around what really drives your antique shop: online catalogue and enquiries, pieces and collections and valuation and restoration. A tool that takes work off your plate and brings you customers, not a website that just "sits there".

Your website will look flawless on social media and WhatsApp too: we take care of preview images, copy and speed, so every time you share your antique shop it makes a good impression and adds customers.

Reviews and your Google profile decide many visits to an antique shop. We work your Google Business Profile, reviews and website SEO together, so when people search for you in your city, you appear — first and well rated.

In brief: web design for antique shops

  • Remote work with antique shops anywhere, over 15 years of experience and a price agreed up front.
  • Not a brochure but a tool: it takes enquiries while you are working.
  • Design that earns trust: for antique shops the first impression happens online.
  • Domain, content and logins stay in your name: you ask nobody's permission the day you want to change something.

⚙️ Not just a website, a tool

A website for an antique shop is not a brochure: it is where somebody decides whether to call you. Everything on it should serve that one decision.

What your website includes

Provenance, as far as it is known

History, gaps, and honesty about both.

Exporting a piece

Licences, thresholds and timescales.

House clearances and buying

Valuation, collection and what is declined.

Restoration and its effect on value

What has been done, and disclosed.

How we work with antique shops, step by step

  1. 1

    We look at your business

    We go over how antique shops actually work, what you sell and who you compete with locally.

  2. 2

    Structure and content

    We decide the pages, the wording and what has to be visible first for someone to get in touch.

  3. 3

    Design and build

    We keep the ways to reach you visible — call, message, book — on every screen size.

  4. 4

    Launch and Google

    We look at the numbers after four weeks and fix the places where visitors drop out.

  5. 5

    Handed over working

    We stay reachable by the same channel your customers use, so a fix takes minutes and not a ticket.

Frequently asked questions about web design for antique shops

Where did this come from? +

Ownership history where known, with the gaps acknowledged rather than papered over. Buyers and auction houses ask, and honesty about uncertainty is worth more than a story.

Can it be shipped abroad? +

Items above certain age and value thresholds require an export licence, which takes time. Overseas buyers need to know before they commit, not after.

Do you buy from houses? +

Valuation, collection, what is taken and what is not, and how payment works. Clearances are where stock comes from and where families need guidance.

Has it been restored? +

What work has been done and how it affects value, disclosed at the point of sale. Undisclosed restoration discovered later ends a dealer's reputation locally.

Do we need to list the whole catalogue? +

Start with what people ask for by name and what you always have in. A catalogue you cannot keep current does more harm than none.

How do we keep opening hours right? +

They live in one place and feed both the site and the Google profile. Bank holidays are the ones that get forgotten, so we set them a year ahead.

How does click and collect work on the site? +

Reserve online, pay in the shop, ready in an hour. It is the cheapest way to compete with next-day delivery.

Does the site have to be accessible? +

Treat it as yes. Contrast, keyboard navigation and alternative text are expected of anyone selling to the public, they cost nothing when built in from the start, and retrofitting them later costs a great deal.

What if I already have a dated website? +

We redesign it while keeping your rankings: we refresh the look, speed and online catalogue and enquiries, taking care of URLs and redirects so you don't lose the SEO you already have.

Will the website be mine? +

Yes, 100%. The domain, hosting and content stay in your name when we finish. And we leave it with a simple panel so you can update photos, prices or services for your antique shop whenever you want.

Can I integrate bookings, WhatsApp or payments? +

Yes. We connect your website with online catalogue and enquiries, a WhatsApp button, Google Maps, social media and — if you need it — online payments, so your antique shop receives and manages customers from one place.

What are the running costs each year? +

Domain and hosting stay modest and we state them upfront. Everything else is optional: you decide whether to make changes yourself or hand them to us.

Much more than a website

Not just your website. Your store and CRM in one panel.

Orders, customers and email campaigns to sell again — no paid external tools.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel
Real projects

Sites of ours that are already up and running

Out of respect for our clients we show each project by its sector and city, with no names.

See the full portfolio →

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Also want SEO or management software for your antique shop?

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Tell us about your antique shop and we'll prepare a no-obligation quote.

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