Business & spaces · TePublico.NET

SEO for freight companies

Freight comes up under a route, a load and an urgency: «pallet delivery to», «same day courier», «groupage to Europe». SEO for freight companies means the route and the load type, not the fleet.

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In brief: SEO for freight companies

  • SEO for freight and haulage companies works on route pages and load types, which is how buyers search.
  • Transit time and tracking answer more enquiries than the size of the fleet.
  • Groupage, full load and express are three different searches and three different prices.
  • Insurance and liability limits are what a buyer checks before the first shipment.

The route is the search: a page per corridor, with transit time, frequency and what fits. Buyers type origin and destination, not the name of a haulier.

Load type splits the market: groupage, full load, express, temperature-controlled. Each has a different price, a different customer and a different question, and one page answers none of them properly.

Liability limits and insurance are checked before the first shipment and almost never published. Stating what is covered, and what is not, wins the accounts that a lower rate does not.

Local SEO for your freight company

Nearly every freight company lives on local customers, and they search with a "near me" or a place name. We work your local SEO — Google Business Profile, reviews and location pages — so you own the map pack, where local searches turn into calls.

What our SEO includes

Prices and availability

People search for a free desk at a known price. “On request” costs half your enquiries.

They search by use

Day office, meeting room, registered address and storage are four searches and four audiences. Each needs its own page.

Location in minutes

It isn't the address that convinces, it's “eight minutes from the station” and a straight answer about parking.

Price per desk

Month, day and hour side by side: with no grid nobody writes the email that asks.

What is included

Internet, printing, post and meeting room — the list settles the comparison.

Notice period

Flexibility is the product: the notice belongs on the pricing page, not in the small print.

How we do it for freight companies, step by step

  1. 1

    Initial SEO audit

    We analyse your website, your competitors and why you don't show up for freight company searches.

  2. 2

    Keyword research

    We work with your customers' words, not your trade vocabulary: what gets searched is the problem.

  3. 3

    Technical & on-page SEO

    We add structured data so Google reads your hours, services and reviews directly.

  4. 4

    Local SEO & authority

    We make sure name, address and phone number are identical everywhere — Google compares them.

  5. 5

    Measure & keep improving

    We look each month at which page rose and which fell, and we work on the one that fell.

Free · 30 seconds · no email

Audit your website now

We tell you what is wrong with your site and why Google is not ranking it. No long forms, no waiting for emails.

Analysis with Google PageSpeed Insights + 12 SEO checks of our own. No sign-up, no spam.

Frequently asked questions about SEO for freight companies

Route pages or service pages? +

Both, but the route pages bring the enquiries. Origin plus destination is how a logistics buyer searches.

Should we publish rates? +

Not fixed rates, but the basis: what a pallet costs on a given corridor and what changes it. Buyers need something comparable.

What decides a first shipment? +

Transit time and liability cover. The fleet photograph decides nothing.

Much more than a website

Not just your website. Your CRM to capture and close.

Every lead in your panel with follow-up and email to convert — nothing goes unanswered.

Customer CRM

Every contact that comes through your website lands in your panel, with follow-up and notes. Nothing gets lost.

Bookings & appointments

Online diary with automatic reminders. Your customers book themselves, you see your calendar fill up.

Email marketing

Your own campaigns and lists to build loyalty and sell again, with no paid external tools.

AI assistant

A smart chat serves and captures customers on your website 24/7, and passes the interested ones to your CRM.

Clear analytics

How many visit you and where they come from, with no jargon or annoying cookies. Decisions backed by data.

All under your brand, in one place.

I want my panel

What customers of freight companies type into Google

These are real searches your business can win clients with. We build your site to show up in them.

  • pallet delivery to spain
  • same day courier near me
  • groupage to europe
  • full load haulage in your city
  • temperature controlled transport

Shall we get freight companies moving in Google?

We look at your site and at whoever ranks above you, and tell you plainly what there is to win.

We reply within 24 hours · No obligation

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SEO for other sectors

Also want a website or management software for your freight company?