Boat type is the very first fork in the road. Sailing yachts, motor boats and ribs share neither buyers, nor questions, nor even a price bracket.
Winter is the buying season. Between November and March people compare and haggle, and appearing only in May means missing the whole season.
The berth often decides before the boat does. «Berth available» is a search in its own right, and being able to find one sells the boat behind it.
Licensing slows the purchase. What length and what power may be handled without a ticket is the commonest question before a first boat.
The used market lives on survey. Explaining what to look for in a hull, osmosis and engine hours gets a second-hand seller taken seriously.
Servicing is the stable part of the year. Lifting out, antifouling and winter storage are appointments every owner looks up and repeats annually.
The engine has a demand entirely of its own. Outboards, service intervals and replacement parts bring searches from people who already have a boat in the water.
Chartering is the bridge to buying. Whoever charters one season often buys the following winter, and those two pages deserve linking.
Tax and registration frighten people more than the price does. A clear page on annual running costs catches exactly the buyers still hesitating.