Nobody has done this before. How much a quarter weighs, whether it fits in a domestic freezer and how long it lasts are the questions standing between interest and an order, and they are far more decisive than any photograph of a field.
Freezer space is the real objection. A farm that says plainly how many drawers a box occupies removes the last excuse, and almost no producer bothers to work it out for the customer.
Specific cuts bring confident cooks. Somebody looking for a particular joint or an ageing period knows exactly what they want and will order repeatedly once they find a farm that supplies it.
Provenance claims get checked now. Grass-fed, native breed and finishing method belong to a reader who has done enough homework to distrust adjectives, and only specifics survive that scrutiny.